When I am not working as a full-time marketing lead for an organisation, I enjoy managing my own business consultancy, delivering business planning, marketing strategy, digital focus and priority projects to small and medium businesses in ANZ and UK.

• Ongoing clients include: Anytime Fitness, International Gaming Technologies (IGT), Leadership Think Tank and Avani Solutions in the UK. I continue to coach a CEO in the UK.

• Deep and broad experience in international markets and multiple industries, strategic thinking and hands-on skills enable me to work on diverse initiatives, bringing in designers and developers as required.

Navitas is a leading global education provider that has helped generations of learners transform their lives through education.

I led marketing initially across three colleges. Key focus on ACAP’s 40-year heritage in human services, expanding into new study areas with GTM strategies and a rebrand.

• Led the marketing team of 14 through Covid changes and a marketing channel reboot.
• Rebranded our sister company to Navitas Skilled Futures before replacing myself with a new Director of Marketing to allow me to focus on ACAP and NP.
• GTM launch of new business streams; MBA, GDLP and MIT, broadening the college offer.
• Brought the divisional team to consensus on long term brand direction for the division.

18-month contract to drive new acquisition and retention strategies and coach the marketing team of 12.

• Engaged to improve group dynamics, resulting in a collaborative high performing team.
• Transformed reporting and KPIs to create transparency for government and stakeholders.
• Rebooted supplier network with new ‘right-size’ suppliers to drive customer acquisition, customer engagement and retention, laying foundations for a stronger digital capability.

A peer mentoring organisation for CEOs in ANZ, part of the larger global Vistage network. Led team of 9 in brand, content and event based client recruitment strategies and provided coaching in sales processes.

• Developed strategy and brand to stabilise customer recruitment rates through the GFC.
• Drove change in a 30-year-old business with cloud CRM and ERP for business automation.
• Led open-plan office restructure to promote consultative cross functional working culture.

Launched leading-edge SaaS psychological assessment and talent management business, under the brand CMyPeople (now Ability Map).

• Created marketing strategy, positioning, new brand and communications suite.
• Drove PR and marketing roll out to launch with The Hon Brendan O’Connor MP, re-engaging government interest and producing over $3m value in media coverage.
• Developed successful investment proposition and due diligence to raise venture capital for international expansion into UK, Canada and U.S.

Returned to the UK for 12 months, working for 2 companies:

• Created CRM processes and loyalty program for GAP (UK) for 80% revenue uplift.
• Planning, brand strategy and pitches for First City Advertising, a boutique media advertising agency.

Managed a complex role within this growing company’s two separate businesses.

• Rebranded and repositioned NetReturn’s web consulting and development business.
• Launched leading Oracle CRM, ERP and E-Commerce SaaS application, NetSuite.
• Created successful analyst relations, achieving 11th position in Australia’s ‘Fast 100’ fastest-growing companies, secured high profile investors including a 35% stake by MYOB.
• Doubled lead generation and conversion, achieving 200% revenue growth in 2005.

• Beachcroft Wansbroughs – Head of Marketing: Transformed this Law Firm’s business planning and new tendering processes to increase new business wins by 100% and re-engage internal stakeholders and key enterprise clients.
• Virgin (EDF) – Marketing Manager: Created a commercial environment at London Energy to maximise retention and acquisition through energy deregulation, launching Virgin Energy and Virgin Home into this space.
• SONY Europe – Planning and Marcomms Manager: Re-positioned the SONY and Trinitron brands in 23 countries to recoup No.1 market share. Launched Widescreen technology with an award winning pan-euro omni-channel campaign, including a TV spot still placing in top 50 ads of all time.